OUR SERVICES

Audience and Consumer Research

We’re often asked if we specialize in qualitative or quantitative research. The answer is both, and our real superpower is hybridizing different methodologies into a custom research plan that best answers your questions and drives impact.

And we don’t just pass off a deck of bottomless charts and graphs, transcripts, or data tables. In fact, Research Narrative has a “no data dumping” rule; we know that effective communication of data and insights is a requirement for impactful research and meaningful strategy.

We work closely with you to develop the right deliverable – whether that’s an annotated dashboard, an executive summary brief, a dynamic multimedia presentation, an interactive activation workshop, or a combination of different alternatives.

STRATEGIC EXPERTISE AREAS

Brand and re-brand strategy
Value proposition and market positioning
Target consumer (audience) definition and segmentation
Communications strategy
Student and alumni engagement (education sector)
Audience engagement (media sector)
Content, portfolio, and programming strategy
Product / service definition and go-to-market strategy
Media and social impact evaluation

TACTICAL EXPERTISE AREAS

Concept testing
Content evaluation
Program strategy – TV, radio, web/online video
Talent evaluation (on-air personalities)
Ad testing, ad effectiveness, brand lift assessment
Messaging effectiveness and optimization (including copy testing)
Messenger and spokesperson impact
Logo testing
“Build the thing right” UX exploration and refinement

OUR
METHODOLOGICAL
TOOLKIT

Surveys (online, mobile, and phone)
Eye tracking and facial recognition
Click mapping and heat maps
Dial testing (online and live)
Moderated online communities
Focus groups and community forums
Ethnographies (in-home and digital)
Digital diaries
1 on 1 in-depth interviews
Interactive ideation and activation workshops
Moderated UX interviews

Want to learn more about audience and consumer research? Click here to request a free 30-minute consultation!

OUR SERVICES (cont’d)

> Audience & Consumer Research
Data-Driven Insights Advisory
Strategic Planning
Impact Evaluation
Insights Activation
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